This document outlines the basic marketing and partnership guidelines to ensure effective and seamless collaboration with brands and agencies. By adhering to these guidelines, we aim to maintain a consistent brand image, foster productive relationships, and achieve mutually beneficial outcomes.
(A) Brand Representation
Consistent Messaging: Ensure all communications align with our brand values, tone, and messaging. Use approved content and templates to maintain consistency.
Visual Identity: Adhere to our brand guidelines for logo usage, colour schemes, fonts, and overall design aesthetics. The marketing team must approve any deviation.
Logo Usage: Use our logo by following the provided brand guidelines. The logo should always be displayed prominently and in a manner that maintains its integrity and visibility. Avoid stretching, distorting, or altering the logo in any way. Ensure adequate spacing around the logo to prevent clutter and maintain a clean presentation.
Usage of Company Collaterals: All company collateral, including brochures, presentations, flyers, and digital assets, should be presented professionally and consistently. Use the latest templates and materials approved by the marketing team. Ensure all information is accurate, up-to-date, and reflects our brand standards. Properly attribute and credit all sources when using third-party content. Maintain the quality and resolution of images and graphics to ensure they represent the brand effectively.
Approval for Communication: Any communication on behalf of the company, whether internal or external, must receive approval from the company founders or relevant points of contact (POCs). This ensures all communications align with the company’s messaging and strategic goals and helps maintain a unified and professional brand image.
NewsReach maintains a stance of neutrality and does not affiliate with or endorse any political parties. This ensures our content and communications remain unbiased and inclusive. Employees and representatives should refrain from making political statements or engaging in political activities on behalf of the company.
Please find the media kit for official company collaterals.
(B) Social Media Amplifications & Mentions
When collaborating with third parties for social media postings, it’s crucial to maintain brand integrity, messaging consistency, and professional standards.
Content Relevance: Content shared by third parties should be relevant to our industry, services, and target audience. We should avoid off-topic or unrelated content that may confuse or alienate our audience.
Visual Quality: Ensure that all images, videos, and graphics used by third parties are high-quality and professional. We should avoid pixelated or low-resolution media.
Pre-Approval of Content: Require third parties to submit all content for review and approval before posting. This includes text, images, videos, and any other media.
Review and Feedback: Provide timely feedback on submitted content. Highlight any necessary changes to ensure it meets our standards and guidelines.
Correct Tagging: Ensure that third parties correctly tag our official social media accounts. This helps increase visibility and ensures the audience knows we endorse the content.
Relevant Mentions: Guide third parties on whom to mention in their posts. This includes partners, influencers, or stakeholders relevant to the content.
Handling Negative Feedback: Outline procedures for handling negative comments or feedback. Ensure third parties know to escalate any serious issues to our team.
Content Sensitivity: Ensure third parties understand the sensitivity of the information they share. We should avoid disclosing confidential business strategies, internal processes, or client details.
(C) Third-party Collaborations
Ensure the NewsReach logo is prominently placed and sized for clear visibility on all event and brand collaterals.
Tag NewsReach as a Communication, Public Relations, or Marketing Partner in barter partnerships.
Conduct pre-event promotions on all social media platforms using NewsReach and the founders’ official pages.
Develop co-branded content with partners to highlight the value of the collaboration.
Establish clear communication lines with partners to ensure smooth collaboration.
Conduct post-collaboration evaluations to gather feedback and assess partnership success.
Ensure all promotional content is approved and compliant with legal requirements.
(D) NewsReach Clients, Investors & Partners
Incorporate co-branding elements in posts, such as logos and taglines, to emphasize the partnership and enhance brand recognition.
Clearly articulate the mutual benefits of the partnership in posts to demonstrate value to both audiences.
Highlight successful collaborations and case studies with partner brands to illustrate the impact and effectiveness of the partnership.
Coordinate posting schedules with partners to ensure timely and strategic content delivery across platforms.
Adhere to legal and regulatory requirements for content, including copyright and intellectual property considerations.
Tag and mention partner brands and media houses in posts to acknowledge their involvement and enhance reach.
Track and analyze post-performance metrics to understand engagement levels and refine future content strategies.
Encourage partners to cross-promote posts on their platforms to maximize exposure and engagement.
Use collaborations as an opportunity to strengthen long-term relationships with partners and explore future opportunities.