NewsReach, India’s leading PR-tech platform, is pleased to announce the appointment of Paras Kochhar as Vice President of Partnerships & Alliances. This strategic move underscores NewsReach’s commitment to delivering cutting-edge PR services and levelling the playing field for brands in the rapidly evolving media, PR, and content landscape, driven by increased digital adoption.
Darshan Shah, Co-Founder and Chief Executive Officer of NewsReach, expressed his enthusiasm about Paras Kochhar joining NewsReach. He stated, “We are ecstatic to welcome Paras on board and believe that his wealth of experience in media management and brand building will help NewsReach explore new avenues and innovate marketing strategies to achieve greater success.”
With over 25 years of experience in the industry, Paras Kochhar brings a plethora of knowledge and a strategic approach to building the road forward. Before joining NewsReach, he worked on building brands like Barbeque Nation and EazyDiner, playing a pivotal role in their profiling and brand positioning. His extensive experience in media strategies and branding, combined with an MBA degree in sales & marketing from California University, brings a fresh perspective to the ever-growing NewsReach team.
Excited to take on the role of VP, Partnerships & Alliances at NewsReach, Paras Kochhar expressed, “In our rapidly changing industry, profiling and brand awareness are invaluable assets. I am thrilled to join NewsReach and contribute to their vision of building a comprehensive, technology-driven PR solution platform. My goal is to add value by creating top-of-mind services for our consumers. I am confident that we will continue to deliver the best services to our clients in the industry.”
Beyond his professional endeavours, Paras embodies versatility as a full-time VP, part-time social worker, and stock market enthusiast. When not immersed in work or brand engagements, he dedicates time to selfless social work, which brings him contentment.
Stay tuned for exciting updates and developments as NewsReach continues to redefine the PR landscape in India.